Advertising and Marketing

28 August 2014
Advertising and Marketing, Youth communication
Brand Clutter Reduces Success of Brand Placement

21 August 2014
Advertising and Marketing, Health and Wellbeing, Youth communication
Young Children Already Highly Familiar With Unhealthy Food Brands

27 June 2014
Advertising and Marketing, Youth communication
Children’s Difficulties with Grasping Nontraditional Advertising Tactics

15 May 2014
Advertising and Marketing, Health and Wellbeing, Youth communication
The Potential of Online ‘Counter-Ads’

6 May 2014
Advertising and Marketing, Health and Wellbeing, Youth communication
The Truth About Food-Promoting Advergames

1 May 2014
Advertising and Marketing, Health and Wellbeing, Youth communication
Health Benefits of a Critical Attitude Toward TV Ads

11 February 2014
Advertising and Marketing, Youth communication
How Parents Think About Advergames

4 February 2014
Advertising and Marketing, Youth communication
The Power of Advertising Characters

10 December 2013
Advertising and Marketing, Youth communication
Privacy Practices of Popular Children’s Websites Revealed

5 December 2013
Advertising and Marketing, Youth communication
School Kids’ Requests to Santa Claus Dictated by Advertising

18 November 2013
Advertising and Marketing, Health and Wellbeing, Youth communication
Over Three Billion Food and Beverage Brands in Popular Movies

29 August 2013
Advertising and Marketing, Youth communication
Why Young Kids Are Moved By Interactive TV Characters

13 June 2013
Advertising and Marketing, Health and Wellbeing, Youth communication
(Print) Ads Encourage Dissatisfaction Among Pakistan Youth

4 June 2013
Advertising and Marketing, Youth communication
Urban Kids Most Often Ask for Advertised Products

16 May 2013
Advertising and Marketing, Youth communication
Children’s Difficulties With Understanding of Sponsorship in Theme Parks

25 April 2013
Advertising and Marketing, Health and Wellbeing, Youth communication
Stimulating Healthy Eating? Threat More Effective Than Fun

23 April 2013
Advertising and Marketing, Health and Wellbeing, Youth communication
TV Advertising Leads to Materialism Among Children

18 April 2013
Advertising and Marketing, Youth communication
The Enchanting Effect of Fantasy Appeals in Food Commercials

28 March 2013
Advertising and Marketing, Health and Wellbeing, Youth communication
Food-Promoting Advergames Stimulate Unhealthy Snacking – No Matter What Kind of Food They Promote

14 March 2013
Advertising and Marketing, Youth communication