My Topics

Advertising and Marketing

4 September 2019
Advertising and Marketing, Youth communication, Media policy

Warning, sponsored content! Adolescents discuss influencer marketing

31 July 2019
Advertising and Marketing, Social media, Health and Wellbeing, Youth communication

An influencer as your selling friend: what children think of advertising in vlogs

10 July 2019
Advertising and Marketing, Lifestyle and entertainment, Media policy

Stereotypes Still Prevail in Award-Winning Commercials

3 July 2019
Advertising and Marketing, Health and Wellbeing, Youth communication, Media policy

Healthy food porn – Using strategies from the snack world to create healthy cravings

3 May 2019
Advertising and Marketing, Youth communication, Media policy

Does Sex Sell? Men Don’t Remember Brands Advertised through Sex Appeals

18 April 2019
Advertising and Marketing, Media policy

Paying With Your Privacy For Using Mobile Apps

11 April 2019
Advertising and Marketing, Media policy

Revealing Yourself To Online Companies: Why Would You?

18 March 2019
Advertising and Marketing, Media technology and AI

How To Design a Location-Based Mobile Ad That Does Not Feel Creepy?

31 January 2019
Advertising and Marketing, Media technology and AI

Four Strategies to Increase Sales of Virtual Goods in Virtual Worlds

28 January 2019
Advertising and Marketing, Health and Wellbeing, Youth communication, Media policy

Do Advergames For Unhealthy Snacks Affect Children’s Eating Behavior?

23 January 2019
Advertising and Marketing, Social media

Social Media Campaigns Most Likely To Be Shared by Brand Lovers

22 January 2019
Advertising and Marketing, Health and Wellbeing, Youth communication

Teens Who See Online Alcohol Marketing Drink More Alcohol

20 July 2018
Advertising and Marketing, Youth communication

This is Advertising! Children’s View on Advertising Disclosures

14 June 2018
Advertising and Marketing, Youth communication

Young Consumers in the US and the Netherlands Are Not the Same

26 April 2018
Advertising and Marketing, Youth communication

Teaching Parents Media Literacy Leads to a Healthier Home for Children

1 February 2018
Advertising and Marketing, Youth communication

Advertising Literacy Training Makes Preschoolers More Skeptical Toward Toy Commercials

26 October 2017
Advertising and Marketing, Social media, Youth communication

Teens Like Personalized Ads on Social Network Sites

15 June 2017
Advertising and Marketing, Youth communication

Stereotypical? Boys Like Own-Gender Ads More Than Girls Do

18 March 2016
Advertising and Marketing, Health and Wellbeing, Youth communication

Impact Of Candy Commercials May Be Temporary

21 January 2016
Advertising and Marketing, Health and Wellbeing, Youth communication

Preschoolers Who Are Aware of Fast Food Toy Premiums Eat Fast Food More Often

22 October 2015
Advertising and Marketing, Social media, Youth communication

How Young Adults Respond to Personalized Ads on Facebook

11 June 2015
Advertising and Marketing, Youth communication

Awareness of Advertising’s Intentions Depends on Understanding of Others' Mind

23 May 2015
Advertising and Marketing, Youth communication

How Children Can Deal With Advertising