My Topics

Advertising and Marketing

21 December 2012
Advertising and Marketing, Youth communication

Why Parents Buy The Christmas Gifts They Buy

19 December 2012
Advertising and Marketing, Youth communication

Parents Choose Products for Christmas, not Brand Names

17 December 2012
Advertising and Marketing, Youth communication

TV Commercials Source of Inspiration For British Children’s Wish Lists

14 December 2012
Advertising and Marketing, Youth communication

Children’s Christmas Wishes Crisp and Clear

12 December 2012
Advertising and Marketing, Youth communication

Letters to Santa – Understanding Chilean Children’s Wish Lists

10 December 2012
Advertising and Marketing, Youth communication

All They Want For Christmas – Is Brands

7 December 2012
Advertising and Marketing, Youth communication

Younger Kids And Girls More Likely to Ask For Advertised Toys on Their Christmas Wish Lists

3 December 2012
Advertising and Marketing, Youth communication

Watching TV Stimulates Preschoolers' Requests to Father Christmas

1 December 2012
Advertising and Marketing, Youth communication

Putting a Price on Christmas? A Kid’s Wish List Adds up to $272 on Average

20 November 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

Regulation of Unhealthy Food Advertising Has Minimal Impact

15 November 2012
Advertising and Marketing, Youth communication

Most Online Ads Unnoticed by Teens

25 October 2012
Advertising and Marketing, Youth communication

Unchallenging Advergames: The Biggest Pitfall to Success

23 October 2012
Advertising and Marketing, Social media, Health and Wellbeing, Youth communication

Facebook Ads Can Get Youngsters Go to The Gym

4 October 2012
Advertising and Marketing, Youth communication

Young Gamers Accept In-Game Advertising, But Only When it Fits The Game World

2 October 2012
Advertising and Marketing, Youth communication

Violence is Cool and Smoking Isn’t Bad Either - Can we Arm Children Against False Media Portrayals?

24 August 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

Advertising Makes Unhappy Children More Materialistic

3 August 2012
Advertising and Marketing, Youth communication

Using Facebook Groups as a Marketing Tool: Success or Flop?

19 July 2012
Advertising and Marketing, Youth communication

Spread The Word! Why Young Consumers Buzz Online Info to Their Friends

12 July 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

“Who am I?” – How Kids Use Brands to Describe Their Self-Image

18 June 2012
Advertising and Marketing, Media technology and AI, Youth communication

Motion Mobile Phone Ads Are Only Effective For a Short Period of Time