My Topics

Advertising and Marketing

25 October 2012
Advertising and Marketing, Youth communication

Unchallenging Advergames: The Biggest Pitfall to Success

23 October 2012
Advertising and Marketing, Social media, Health and Wellbeing, Youth communication

Facebook Ads Can Get Youngsters Go to The Gym

4 October 2012
Advertising and Marketing, Youth communication

Young Gamers Accept In-Game Advertising, But Only When it Fits The Game World

2 October 2012
Advertising and Marketing, Youth communication

Violence is Cool and Smoking Isn’t Bad Either - Can we Arm Children Against False Media Portrayals?

24 August 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

Advertising Makes Unhappy Children More Materialistic

3 August 2012
Advertising and Marketing, Youth communication

Using Facebook Groups as a Marketing Tool: Success or Flop?

19 July 2012
Advertising and Marketing, Youth communication

Spread The Word! Why Young Consumers Buzz Online Info to Their Friends

12 July 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

“Who am I?” – How Kids Use Brands to Describe Their Self-Image

18 June 2012
Advertising and Marketing, Media technology and AI, Youth communication

Motion Mobile Phone Ads Are Only Effective For a Short Period of Time

12 June 2012
Advertising and Marketing, Media technology and AI, Youth communication

South African Youth Not Keen on SMS Advertising

7 June 2012
Advertising and Marketing, Media technology and AI, Youth communication

When Promised a Reward, Young Consumers Are More Willing to Accept Mobile Marketing

5 June 2012
Advertising and Marketing, Youth communication

Mobile Advergames: What Works And What Doesn’t?

21 May 2012
Advertising and Marketing, Youth communication

Children’s Responses to Advertising in Social Games

14 May 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

The Secret to Advergame Success

9 May 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

Cartoon Characters Make Products Taste Better

6 May 2012
Advertising and Marketing, Youth communication

Viral Social Media Campaigns Most Effective When Forwarded by Close Friends

16 April 2012
Advertising and Marketing, Youth communication

Alcohol Brand Placement in Movies Perceived as Supporting Drinking Behaviors

12 April 2012
Advertising and Marketing, Youth communication

Cultural Values of American And Korean Youth Reflected in Brand Placement Attitudes

9 April 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

American Industry Lags Behind in Tackling Childhood Obesity

6 April 2012
Advertising and Marketing, Media technology and AI, Youth communication

Increasing Consumers’ Brand Community Involvement: Give Them an Active Role in Creating Content