My Topics

Advertising and Marketing

19 March 2012
Advertising and Marketing, Youth communication

Fun Characters Abound in Ads For Kids—But Don’t Live up to Industry’s Own Guidelines

15 March 2012
Advertising and Marketing, Youth communication

Kids’ Grasp of Advertising Tactics Equals Adults by Age Ten

10 March 2012
Advertising and Marketing, Youth communication

How “Cooties” Affect Advertising: Kids Don’t Like Mixing Girls’ And Boys’ Stuff

15 February 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

For Kids, Dental Health Takes a Back Seat to Brand Popularity

8 February 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

“The Nag Factor” – Kids in American Cities Beg For “As-Seen-On-TV” Stuff

1 February 2012
Advertising and Marketing, Youth communication

Making Sense of Teenagers… Or at Least Their Shopping

20 December 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

How Kids See Cartoon Characters in Commercials: Friends or Advertisers?

30 November 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

Silly Advertiser: Carrots Are For Rabbits!

29 November 2011
Advertising and Marketing, Youth communication

“Ad Alerts” in Online Games Shrink Advertising Effects on Kids

25 November 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

Kids Love Cartoon Characters—They Sell Fruit as Well as Candy

21 November 2011
Advertising and Marketing, Media technology and AI, Youth communication

Three Fundamental Keys to Successful Viral Marketing Over Mobile Phones

10 November 2011
Advertising and Marketing, Media technology and AI, Youth communication

Brands Fare Better in Non-Violent Videogames

1 November 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

Ads For Healthy Food Can Change Kids’ Unhealthy Food Choices

20 October 2011
Advertising and Marketing, Media technology and AI, Youth communication

Custom Interactive Options Give Brands More Bang

19 October 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

Scared Healthy: How to Get Kids to Eat Better Food

18 October 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

The Truth Hurts: Disclaimers About Airbrushing Wound Teen Body Image

4 October 2011
Advertising and Marketing, Media technology and AI, Youth communication

The Younger Crowd Responds to SMS Text Ads… On Their Terms