My Topics

Advertising and Marketing

14 May 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

The Secret to Advergame Success

9 May 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

Cartoon Characters Make Products Taste Better

6 May 2012
Advertising and Marketing, Youth communication

Viral Social Media Campaigns Most Effective When Forwarded by Close Friends

16 April 2012
Advertising and Marketing, Youth communication

Alcohol Brand Placement in Movies Perceived as Supporting Drinking Behaviors

12 April 2012
Advertising and Marketing, Youth communication

Cultural Values of American And Korean Youth Reflected in Brand Placement Attitudes

9 April 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

American Industry Lags Behind in Tackling Childhood Obesity

6 April 2012
Advertising and Marketing, Media technology and AI, Youth communication

Increasing Consumers’ Brand Community Involvement: Give Them an Active Role in Creating Content

19 March 2012
Advertising and Marketing, Youth communication

Fun Characters Abound in Ads For Kids—But Don’t Live up to Industry’s Own Guidelines

15 March 2012
Advertising and Marketing, Youth communication

Kids’ Grasp of Advertising Tactics Equals Adults by Age Ten

10 March 2012
Advertising and Marketing, Youth communication

How “Cooties” Affect Advertising: Kids Don’t Like Mixing Girls’ And Boys’ Stuff

15 February 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

For Kids, Dental Health Takes a Back Seat to Brand Popularity

8 February 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

“The Nag Factor” – Kids in American Cities Beg For “As-Seen-On-TV” Stuff

1 February 2012
Advertising and Marketing, Youth communication

Making Sense of Teenagers… Or at Least Their Shopping

20 December 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

How Kids See Cartoon Characters in Commercials: Friends or Advertisers?

30 November 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

Silly Advertiser: Carrots Are For Rabbits!

29 November 2011
Advertising and Marketing, Youth communication

“Ad Alerts” in Online Games Shrink Advertising Effects on Kids

25 November 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

Kids Love Cartoon Characters—They Sell Fruit as Well as Candy

21 November 2011
Advertising and Marketing, Media technology and AI, Youth communication

Three Fundamental Keys to Successful Viral Marketing Over Mobile Phones

10 November 2011
Advertising and Marketing, Media technology and AI, Youth communication

Brands Fare Better in Non-Violent Videogames

1 November 2011
Advertising and Marketing, Health and Wellbeing, Youth communication

Ads For Healthy Food Can Change Kids’ Unhealthy Food Choices