Advertising and Marketing
4 October 2012
Advertising and Marketing, Youth communication
Young Gamers Accept In-Game Advertising, But Only When it Fits The Game World
2 October 2012
Advertising and Marketing, Youth communication
Violence is Cool and Smoking Isn’t Bad Either - Can we Arm Children Against False Media Portrayals?
24 August 2012
Advertising and Marketing, Health and Wellbeing, Youth communication
Advertising Makes Unhappy Children More Materialistic
3 August 2012
Advertising and Marketing, Youth communication
Using Facebook Groups as a Marketing Tool: Success or Flop?
19 July 2012
Advertising and Marketing, Youth communication
Spread The Word! Why Young Consumers Buzz Online Info to Their Friends
12 July 2012
Advertising and Marketing, Health and Wellbeing, Youth communication
“Who am I?” – How Kids Use Brands to Describe Their Self-Image
18 June 2012
Advertising and Marketing, Media technology and AI, Youth communication
Motion Mobile Phone Ads Are Only Effective For a Short Period of Time
12 June 2012
Advertising and Marketing, Media technology and AI, Youth communication
South African Youth Not Keen on SMS Advertising
7 June 2012
Advertising and Marketing, Media technology and AI, Youth communication
When Promised a Reward, Young Consumers Are More Willing to Accept Mobile Marketing
5 June 2012
Advertising and Marketing, Youth communication
Mobile Advergames: What Works And What Doesn’t?
21 May 2012
Advertising and Marketing, Youth communication
Children’s Responses to Advertising in Social Games
14 May 2012
Advertising and Marketing, Health and Wellbeing, Youth communication
The Secret to Advergame Success
9 May 2012
Advertising and Marketing, Health and Wellbeing, Youth communication
Cartoon Characters Make Products Taste Better
6 May 2012
Advertising and Marketing, Youth communication
Viral Social Media Campaigns Most Effective When Forwarded by Close Friends
16 April 2012
Advertising and Marketing, Youth communication
Alcohol Brand Placement in Movies Perceived as Supporting Drinking Behaviors
12 April 2012
Advertising and Marketing, Youth communication
Cultural Values of American And Korean Youth Reflected in Brand Placement Attitudes
9 April 2012
Advertising and Marketing, Health and Wellbeing, Youth communication
American Industry Lags Behind in Tackling Childhood Obesity
6 April 2012
Advertising and Marketing, Media technology and AI, Youth communication
Increasing Consumers’ Brand Community Involvement: Give Them an Active Role in Creating Content
19 March 2012
Advertising and Marketing, Youth communication
Fun Characters Abound in Ads For Kids—But Don’t Live up to Industry’s Own Guidelines
15 March 2012
Advertising and Marketing, Youth communication