My Topics

Advertising and Marketing

27 November 2014
Advertising and Marketing, Youth communication

“That’s Advertising!”: Teens' Ability to See Through Different Forms of Advertising

2 October 2014
Advertising and Marketing, Youth communication

Young Kids Have Trouble Recognizing Web Ads

28 August 2014
Advertising and Marketing, Youth communication

Brand Clutter Reduces Success of Brand Placement

21 August 2014
Advertising and Marketing, Health and Wellbeing, Youth communication

Young Children Already Highly Familiar With Unhealthy Food Brands

27 June 2014
Advertising and Marketing, Youth communication

Children’s Difficulties with Grasping Nontraditional Advertising Tactics

15 May 2014
Advertising and Marketing, Health and Wellbeing, Youth communication

The Potential of Online ‘Counter-Ads’

6 May 2014
Advertising and Marketing, Health and Wellbeing, Youth communication

The Truth About Food-Promoting Advergames

1 May 2014
Advertising and Marketing, Health and Wellbeing, Youth communication

Health Benefits of a Critical Attitude Toward TV Ads

11 February 2014
Advertising and Marketing, Youth communication

How Parents Think About Advergames

4 February 2014
Advertising and Marketing, Youth communication

The Power of Advertising Characters

10 December 2013
Advertising and Marketing, Youth communication

Privacy Practices of Popular Children’s Websites Revealed

5 December 2013
Advertising and Marketing, Youth communication

School Kids’ Requests to Santa Claus Dictated by Advertising

18 November 2013
Advertising and Marketing, Health and Wellbeing, Youth communication

Over Three Billion Food and Beverage Brands in Popular Movies

29 August 2013
Advertising and Marketing, Youth communication

Why Young Kids Are Moved By Interactive TV Characters

13 June 2013
Advertising and Marketing, Health and Wellbeing, Youth communication

(Print) Ads Encourage Dissatisfaction Among Pakistan Youth

4 June 2013
Advertising and Marketing, Youth communication

Urban Kids Most Often Ask for Advertised Products

16 May 2013
Advertising and Marketing, Youth communication

Children’s Difficulties With Understanding of Sponsorship in Theme Parks

25 April 2013
Advertising and Marketing, Health and Wellbeing, Youth communication

Stimulating Healthy Eating? Threat More Effective Than Fun

23 April 2013
Advertising and Marketing, Health and Wellbeing, Youth communication

TV Advertising Leads to Materialism Among Children

18 April 2013
Advertising and Marketing, Youth communication

The Enchanting Effect of Fantasy Appeals in Food Commercials