Jonathan van 't Riet

Jonathan van 't Riet is an assistant professor at the Behavioural Science institute at the Radboud University, The Netherlands. His interests are focused on 'persuasive communication': communication that aims to influence and persuade the audience. He focuses especially on the role of emotions: How are emotions used in persuasive communication? In addition, Jonathan is interested in the use of new digital tools in persuasive communication, such as 'location-based advertising' and 'persuasive games'.