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Esther Rozendaal

Esther Rozendaal is an Associate Professor on persuasive communication in the Behavioural Science Institute at the Radboud University, the Netherlands. Her research focuses in large part on how children can be empowered to deal with advertising and media in a responsible, autonomous, and conscious manner. In addition to her research and educational activities, Rozendaal focuses on bridging the academy-society divide. With academic partner Moniek Buijzen she initiated Bitescience.com.