My Topics

Esther Rozendaal

Esther Rozendaal is an Associate Professor of Communication and Behavioural Change in the Erasmus School of Social and Behavioural Change at the Erasmus University Rotterdamy, the Netherlands. Her research focuses in large part on how children can be empowered to deal with advertising and media in a responsible, autonomous, and conscious manner. In addition to her research and educational activities, Esther focuses on bridging the academy-society divide. With academic partner Moniek Buijzen she initiated Bitescience.com.

18 May 2020
Advertising and Marketing, Social media, Youth communication

Disclosures do not always make influencer marketing more transparent to children

27 November 2019
Advertising and Marketing, Youth communication, Media policy

Growing up in an emerging consumer society: Does advertising make Bulgarian kids materialistic?

31 July 2019
Advertising and Marketing, Social media, Health and Wellbeing, Youth communication

An influencer as your selling friend: what children think of advertising in vlogs

18 March 2019
Advertising and Marketing, Media technology and AI

How To Design a Location-Based Mobile Ad That Does Not Feel Creepy?

20 July 2018
Advertising and Marketing, Youth communication

This is Advertising! Children’s View on Advertising Disclosures

14 June 2018
Advertising and Marketing, Youth communication

Young Consumers in the US and the Netherlands Are Not the Same

8 October 2015
Health and Wellbeing, Youth communication

Prosocial TV News Increases Altruism in Children

23 May 2015
Advertising and Marketing, Youth communication

How Children Can Deal With Advertising

4 March 2015
Advertising and Marketing, Youth communication

Older Kids Who Understand TV Ads Are Less Susceptible

16 January 2015
Advertising and Marketing, Youth communication

Critical Children Are More Resistant To Advertising

21 May 2012
Advertising and Marketing, Youth communication

Children’s Responses to Advertising in Social Games

14 May 2012
Advertising and Marketing, Health and Wellbeing, Youth communication

The Secret to Advergame Success

15 March 2012
Advertising and Marketing, Youth communication

Kids’ Grasp of Advertising Tactics Equals Adults by Age Ten