Esther Rozendaal
Esther Rozendaal is an Associate Professor of Communication and Behavioural Change in the Erasmus School of Social and Behavioural Change at the Erasmus University Rotterdamy, the Netherlands. Her research focuses in large part on how children can be empowered to deal with advertising and media in a responsible, autonomous, and conscious manner. In addition to her research and educational activities, Esther focuses on bridging the academy-society divide. With academic partner Moniek Buijzen she initiated Bitescience.com.
5 November 2021
Advertising and Marketing, Social media, Youth communicationInfluencers can make teens aware of online video sponsoring
9 September 2021
Health and Wellbeing, Youth communicationKeep your distance! What determines whether young people adhere to this rule?
18 May 2020
Advertising and Marketing, Social media, Youth communicationDisclosures do not always make influencer marketing more transparent to children
27 November 2019
Advertising and Marketing, Youth communication, Media policyGrowing up in an emerging consumer society: Does advertising make Bulgarian kids materialistic?
31 July 2019
Advertising and Marketing, Social media, Health and Wellbeing, Youth communicationAn influencer as your selling friend: what children think of advertising in vlogs
18 March 2019
Advertising and Marketing, Media technology and AIHow To Design a Location-Based Mobile Ad That Does Not Feel Creepy?
20 July 2018
Advertising and Marketing, Youth communicationThis is Advertising! Children’s View on Advertising Disclosures
14 June 2018
Advertising and Marketing, Youth communicationYoung Consumers in the US and the Netherlands Are Not the Same
8 October 2015
Health and Wellbeing, Youth communicationProsocial TV News Increases Altruism in Children
23 May 2015
Advertising and Marketing, Youth communicationHow Children Can Deal With Advertising
4 March 2015
Advertising and Marketing, Youth communicationOlder Kids Who Understand TV Ads Are Less Susceptible
16 January 2015
Advertising and Marketing, Youth communicationCritical Children Are More Resistant To Advertising
21 May 2012
Advertising and Marketing, Youth communicationChildren’s Responses to Advertising in Social Games
14 May 2012
Advertising and Marketing, Health and Wellbeing, Youth communicationThe Secret to Advergame Success
15 March 2012
Advertising and Marketing, Youth communication