Lelia Samson is (Ph.D., Indiana University USA) is affiliated with the Behavioural Science Institute at Radboud University (The Netherlands). Taking a media psychology perspective, her research examines how visual processing mechanisms explain patterns of advertising, health communication, and media effects. Lelia’s work focuses on the influence of visual motivationally-relevant cues in persuasive messages targeting young consumers.
16 September 2021Advertising and Marketing, Health and Wellbeing
Getting healthy food images to stick in young people’s minds? Try using strategies from snack ads!
3 July 2019Advertising and Marketing, Health and Wellbeing, Youth communication, Media policy
Healthy food porn – Using strategies from the snack world to create healthy cravings
3 May 2019Advertising and Marketing, Youth communication, Media policy